After a career advising several of the global Fortune 100 tech companies, Wendy MacKinnon founded Digital Retail Apps and conceptualized SelfPay as an in-store shopping assistant to better meet the needs of mobile shoppers.

SelfPay gives shoppers a way to skip the checkout line and retailers a simple way to validate digital receipts on exit, assisting with loss prevention and a staff audit trail.

Our patent portfolio ensures the SelfPay in-store mobile shopping experience and loss prevention flow is a seamless fit with any store layout, enhancing store operations with minimal change. Digital Retail Apps’ IP portfolio includes US patents #9,934,506, issued April 2018, #9,262,781, issued February 2016 and #8,720,771, issued May 2014 titled: “System and Method for Facilitating Secure Self Payment Transactions of Retail Goods”

SelfPay is not another mobile wallet; it’s a better in-store shopper experience.


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